Dan Campbell

Team: DETType: OffensiveTenure: 5 years (2021-2026)

HC Record: 48-36 (since 2016)

Coaching Timeline

Why does coaching matter?

Miami Dolphins

Offensive Coaching Intern

2010-112 yrs

Miami Dolphins

Other Notable Asst.

2012-143 yrs

Miami Dolphins

Head Coach

20151 yr

New Orleans Saints

Asst. HC

2016-205 yrs

Detroit Lions

Head Coach

2021-255 yrs

Team Info

Season	Role	Team	Record	HC	OC	DC	QB1	QB2	RB1	WR/TE 1	WR/TE 2
2025	Head Coach	DET	9-8	Dan Campbell	John Morton	Kelvin Sheppard	Jared Goff(17.00)	—	Jahmyr Gibbs(17.00)	Amon-Ra St. Brown(16.25)	Jameson Williams(17.00)
2024	Head Coach	DET	15-2	Dan Campbell	Ben Johnson	Aaron Glenn	Jared Goff(16.75)	—	Jahmyr Gibbs(16.50)	Amon-Ra St. Brown(16.75)	Jameson Williams(15.00)
2023	Head Coach	DET	12-5	Dan Campbell	Ben Johnson	Aaron Glenn	Jared Goff(17.00)	—	Jahmyr Gibbs(15.00)	Amon-Ra St. Brown(16.00)	Sam LaPorta(16.50)
2022	Head Coach	DET	9-8	Dan Campbell	Ben Johnson	Aaron Glenn	Jared Goff(17.00)	—	Jamaal Williams(16.75)	Amon-Ra St. Brown(15.25)	Kalif Raymond(16.50)
2021	Head Coach	DET	3-13-1	Dan Campbell	Anthony Lynn	Aaron Glenn	Jared Goff(14.00)	Tim Boyle(3.25)	D'Andre Swift(12.50)	Amon-Ra St. Brown(17.00)	T.J. Hockenson(12.00)

Coach Impact

Note: only calculated for first year upon arrival — take results with a grain of salt.

Percentiles

Detroit Lions (2021–2025)

Head Coach

Playbook Fingerprint

↑4th Down Go% +16.6%¹⁰⁰↑21 Personnel% +9.3%⁹⁵↑xFP Conc. +9.6%⁹³

	Before (2020)	First Year (2021)	Delta
OFFENSE
Scripted EPA	0.040⁶³	-0.126¹³	▼ -0.166¹¹
RZ P/V	5.3⁷³	4.5¹⁰	▼ -0.8⁷
3&Out%	27.2%⁷³	29.9%⁵⁵	▲ +2.7%³³
Penalty EPA	-1.8¹³	11.6⁷⁹	▲ +13.4¹⁰
Pass EPA	0.090⁶⁴	-0.034²⁶	▼ -0.124¹⁸
Rush EPA	-0.125²²	-0.072⁴⁸	▲ +0.053⁷²
xRY	4.46⁹¹	4.26⁷⁸	▼ -0.20²⁴
RYOE	-0.11¹⁹	-0.09²¹	▲ +0.02⁵¹
YAC OEX	0.03¹⁵	0.41⁴⁷	▲ +0.38⁷³
xYAC OEX	0.00⁵¹	0.09⁵⁹	▲ +0.09⁵⁹
DEFENSE
RZ P/V	5.8³	5.8²	▲ +0.1⁴⁶
3&Out%	20.0%⁰	24.3%⁸	▲ +4.3%⁷⁶
TO Rate	1.1%⁵	1.8%³⁹	▲ +0.7%⁸⁶
Penalty EPA	15.7¹¹	-4.6⁹³	▼ -20.3⁹⁸
Pass EPA	0.304⁰	0.163¹¹	▼ -0.141⁸⁹
Rush EPA	0.058¹	0.023⁸	▼ -0.035⁶⁹
xRY Allowed	4.25²⁵	4.14³⁹	▼ -0.10⁶⁸
RYOE Allowed	0.56¹⁸	0.40²⁸	▼ -0.16⁷⁰
YAC OEX Allowed	0.79¹¹	0.86⁷	▲ +0.08⁴⁵
xYAC OEX Allowed	-0.02⁵⁵	-0.04⁶⁰	▼ -0.03⁵⁰

Coaching Signature

Under Center LeaningLow RPOHigh Pre-Snap MotionAggressive on 4th DownDisciplined OffenseHeavy Play ActionHeavy Screen GameHigh xFP ConcentrationTE-Light TargetsRB-Heavy Targets

Player Impacts

Skill positions only (QB/RB/WR/TE), min 4 adj. games per qualifying season. Baselines use the 1–2 seasons immediately before the coach took over.

Detroit Lions (2021–2025)

Head Coach

Personal-best FP/G seasons set under this coach (must clear pre-coach peak).

RB	Jamaal Williams	13.12022 FP/G · 16.8 gp	12.4Prev Best	+5.8%
RB	D'Andre Swift	14.22021 FP/G · 12.5 gp	13.6Prev Best	+4.5%

Core Efficiency

PercentilesGraph

Pass/Rush Splits

PercentilesGraph

Year	Role	Team	% Pass	Pass EPA	Pass Succ%	Pass SOS	xYAC OEX	YAC OEX	% RB Rush	Rush EPA	Rush Succ%	Rush SOS	xRY	RYOE	% QB Rush	QB Rush EPA
2025	HC	DET	59.2%	0.167	48.4%	0.010	0.99	0.94	39.7%	-0.037	40.6%	0.010	4.17	0.89	1.1%	-0.666
2024	HC	DET	53.6%	0.260	54.1%	0.009	0.21	1.19	44.4%	0.035	45.3%	-0.002	4.53	0.61	2.0%	0.459
2023	HC	DET	57.4%	0.121	49.1%	-0.006	0.09	0.49	41.5%	0.009	41.8%	0.001	4.33	0.34	1.2%	-0.375
2022	HC	DET	57.2%	0.167	48.3%	-0.008	-0.06	0.56	41.0%	-0.039	41.6%	-0.009	4.32	0.15	1.8%	-0.155
2021	HC	DET	60.2%	-0.034	44.9%	0.004	0.09	0.41	38.1%	-0.072	37.6%	0.001	4.26	-0.09	1.8%	-0.537

Scheme

PercentilesEPA PctileGraph

Year	Role	Team	Shotgun%	Under Center %	RPO%	PA%	Motion%	1R%	Horiz%	Screen%	WR Tgt%	RB Tgt%	TE Tgt%	11 Pers	12 Pers	13 Pers	21 Pers	XFP Conc
2025	HC	DET	21.2%	79.2%	1.9%	26.0%	59.1%	67.3%	51.7%	10.3%	60.9%	22.4%	16.7%	61.4%	23.9%	5.0%	3.4%	65.3%
2024	HC	DET	27.1%	73.1%	2.1%	35.7%	65.8%	57.8%	46.4%	11.2%	59.3%	21.0%	19.1%	56.0%	33.0%	3.6%	1.7%	62.6%
2023	HC	DET	32.1%	68.1%	3.4%	23.7%	45.0%	59.0%	58.2%	10.3%	57.7%	17.8%	24.0%	62.9%	21.7%	4.5%	2.4%	63.1%
2022	HC	DET	27.4%	72.6%	3.3%	25.2%	44.2%	62.4%	58.9%	7.9%	61.9%	21.1%	16.7%	63.6%	11.5%	3.1%	7.2%	56.1%
2021	HC	DET	31.4%	68.9%	3.5%	12.5%	—	—	53.3%	10.0%	55.3%	23.8%	20.1%	58.1%	11.3%	0.7%	9.5%	59.2%

Tendencies

PercentilesGraph

Year	Role	Team	Plays/G	No-Huddle%	Plays/G OEX	Low PC%	Avg SFP	Called Pass%	Called Pass OEX	4th Go%	2pt%	Blowout CP%	Blownout CP%
2025	HC	DET	61.8	6.1%	-0.5	31.2%	32.2	59.4%	-4.6%	26.0%	2.2%	34.7%	93.0%
2024	HC	DET	64.5	3.6%	0.5	25.7%	30.6	54.3%	-3.5%	31.7%	3.8%	45.3%	97.0%
2023	HC	DET	65.4	5.2%	0.1	20.5%	30.0	57.7%	-3.7%	26.9%	8.2%	38.0%	83.8%
2022	HC	DET	63.3	4.8%	0.3	22.0%	29.6	58.0%	-1.9%	29.5%	8.9%	41.7%	91.9%
2021	HC	DET	61.8	6.2%	-0.3	27.9%	28.9	60.9%	-5.3%	25.7%	4.2%	—	84.8%

XFP Summary

PercentilesGraph

Season	Role	Team	Type	GP	XFP	FP	XFP/G	FP/G	OEX%	% XFP	% FP	RZ XFP/G	RZ FP/G	RZ OEX%	% RZ XFP	% RZ FP
2025	Head Coach	DET	QB Pass	17	227.8	296.6	13.4	17.4	+30.2%	—	—	4.9	6.6	+35.5%	—	—
2025	Head Coach	DET	QB Rush	7	6.1	1.4	0.9	0.2	-77.1%	0.6%	0.1%	0.1	0.0	-52.9%	0.1%	0.1%
2025	Head Coach	DET	RB Rush	17	265.2	317.8	15.6	18.7	+19.8%	25.9%	26.8%	6.4	6.7	+4.3%	36.8%	33.5%
2025	Head Coach	DET	RB Rec	17	137.2	161.3	8.1	9.5	+17.6%	13.4%	13.6%	1.6	2.8	+73.5%	9.4%	14.2%
2025	Head Coach	DET	WR/TE Rec	17	606.2	702.4	35.7	41.3	+15.9%	59.3%	59.2%	9.3	10.4	+12.4%	52.9%	52.0%
2025	Head Coach	DET	WR/TE Rush	9	8.2	4.0	0.9	0.4	-51.2%	0.8%	0.3%	0.3	0.1	-64.8%	0.8%	0.2%

Dan Campbell

Team: DETType: OffensiveTenure: 5 years (2021-2026)

HC Record: 48-36 (since 2016)

Coaching Timeline

Why does coaching matter?

Miami Dolphins

Offensive Coaching Intern

2010-112 yrs

Miami Dolphins

Other Notable Asst.

2012-143 yrs

Miami Dolphins

Head Coach

20151 yr

New Orleans Saints

Asst. HC

2016-205 yrs

Detroit Lions

Head Coach

2021-255 yrs

Team Info

Season	Role	Team	Record	HC	OC	DC	QB1	QB2	RB1	WR/TE 1	WR/TE 2
2025	Head Coach	DET	9-8	Dan Campbell	John Morton	Kelvin Sheppard	Jared Goff(17.00)	—	Jahmyr Gibbs(17.00)	Amon-Ra St. Brown(16.25)	Jameson Williams(17.00)
2024	Head Coach	DET	15-2	Dan Campbell	Ben Johnson	Aaron Glenn	Jared Goff(16.75)	—	Jahmyr Gibbs(16.50)	Amon-Ra St. Brown(16.75)	Jameson Williams(15.00)
2023	Head Coach	DET	12-5	Dan Campbell	Ben Johnson	Aaron Glenn	Jared Goff(17.00)	—	Jahmyr Gibbs(15.00)	Amon-Ra St. Brown(16.00)	Sam LaPorta(16.50)
2022	Head Coach	DET	9-8	Dan Campbell	Ben Johnson	Aaron Glenn	Jared Goff(17.00)	—	Jamaal Williams(16.75)	Amon-Ra St. Brown(15.25)	Kalif Raymond(16.50)
2021	Head Coach	DET	3-13-1	Dan Campbell	Anthony Lynn	Aaron Glenn	Jared Goff(14.00)	Tim Boyle(3.25)	D'Andre Swift(12.50)	Amon-Ra St. Brown(17.00)	T.J. Hockenson(12.00)

Coach Impact

Note: only calculated for first year upon arrival — take results with a grain of salt.

Percentiles

Detroit Lions (2021–2025)

Head Coach

Playbook Fingerprint

↑4th Down Go% +16.6%¹⁰⁰↑21 Personnel% +9.3%⁹⁵↑xFP Conc. +9.6%⁹³

	Before (2020)	First Year (2021)	Delta
OFFENSE
Scripted EPA	0.040⁶³	-0.126¹³	▼ -0.166¹¹
RZ P/V	5.3⁷³	4.5¹⁰	▼ -0.8⁷
3&Out%	27.2%⁷³	29.9%⁵⁵	▲ +2.7%³³
Penalty EPA	-1.8¹³	11.6⁷⁹	▲ +13.4¹⁰
Pass EPA	0.090⁶⁴	-0.034²⁶	▼ -0.124¹⁸
Rush EPA	-0.125²²	-0.072⁴⁸	▲ +0.053⁷²
xRY	4.46⁹¹	4.26⁷⁸	▼ -0.20²⁴
RYOE	-0.11¹⁹	-0.09²¹	▲ +0.02⁵¹
YAC OEX	0.03¹⁵	0.41⁴⁷	▲ +0.38⁷³
xYAC OEX	0.00⁵¹	0.09⁵⁹	▲ +0.09⁵⁹
DEFENSE
RZ P/V	5.8³	5.8²	▲ +0.1⁴⁶
3&Out%	20.0%⁰	24.3%⁸	▲ +4.3%⁷⁶
TO Rate	1.1%⁵	1.8%³⁹	▲ +0.7%⁸⁶
Penalty EPA	15.7¹¹	-4.6⁹³	▼ -20.3⁹⁸
Pass EPA	0.304⁰	0.163¹¹	▼ -0.141⁸⁹
Rush EPA	0.058¹	0.023⁸	▼ -0.035⁶⁹
xRY Allowed	4.25²⁵	4.14³⁹	▼ -0.10⁶⁸
RYOE Allowed	0.56¹⁸	0.40²⁸	▼ -0.16⁷⁰
YAC OEX Allowed	0.79¹¹	0.86⁷	▲ +0.08⁴⁵
xYAC OEX Allowed	-0.02⁵⁵	-0.04⁶⁰	▼ -0.03⁵⁰

Coaching Signature

Under Center LeaningLow RPOHigh Pre-Snap MotionAggressive on 4th DownDisciplined OffenseHeavy Play ActionHeavy Screen GameHigh xFP ConcentrationTE-Light TargetsRB-Heavy Targets

Player Impacts

Skill positions only (QB/RB/WR/TE), min 4 adj. games per qualifying season. Baselines use the 1–2 seasons immediately before the coach took over.

Detroit Lions (2021–2025)

Head Coach

Personal-best FP/G seasons set under this coach (must clear pre-coach peak).

RB	Jamaal Williams	13.12022 FP/G · 16.8 gp	12.4Prev Best	+5.8%
RB	D'Andre Swift	14.22021 FP/G · 12.5 gp	13.6Prev Best	+4.5%

Core Efficiency

PercentilesGraph

Pass/Rush Splits

PercentilesGraph

Year	Role	Team	% Pass	Pass EPA	Pass Succ%	Pass SOS	xYAC OEX	YAC OEX	% RB Rush	Rush EPA	Rush Succ%	Rush SOS	xRY	RYOE	% QB Rush	QB Rush EPA
2025	HC	DET	59.2%	0.167	48.4%	0.010	0.99	0.94	39.7%	-0.037	40.6%	0.010	4.17	0.89	1.1%	-0.666
2024	HC	DET	53.6%	0.260	54.1%	0.009	0.21	1.19	44.4%	0.035	45.3%	-0.002	4.53	0.61	2.0%	0.459
2023	HC	DET	57.4%	0.121	49.1%	-0.006	0.09	0.49	41.5%	0.009	41.8%	0.001	4.33	0.34	1.2%	-0.375
2022	HC	DET	57.2%	0.167	48.3%	-0.008	-0.06	0.56	41.0%	-0.039	41.6%	-0.009	4.32	0.15	1.8%	-0.155
2021	HC	DET	60.2%	-0.034	44.9%	0.004	0.09	0.41	38.1%	-0.072	37.6%	0.001	4.26	-0.09	1.8%	-0.537

Scheme

PercentilesEPA PctileGraph

Year	Role	Team	Shotgun%	Under Center %	RPO%	PA%	Motion%	1R%	Horiz%	Screen%	WR Tgt%	RB Tgt%	TE Tgt%	11 Pers	12 Pers	13 Pers	21 Pers	XFP Conc
2025	HC	DET	21.2%	79.2%	1.9%	26.0%	59.1%	67.3%	51.7%	10.3%	60.9%	22.4%	16.7%	61.4%	23.9%	5.0%	3.4%	65.3%
2024	HC	DET	27.1%	73.1%	2.1%	35.7%	65.8%	57.8%	46.4%	11.2%	59.3%	21.0%	19.1%	56.0%	33.0%	3.6%	1.7%	62.6%
2023	HC	DET	32.1%	68.1%	3.4%	23.7%	45.0%	59.0%	58.2%	10.3%	57.7%	17.8%	24.0%	62.9%	21.7%	4.5%	2.4%	63.1%
2022	HC	DET	27.4%	72.6%	3.3%	25.2%	44.2%	62.4%	58.9%	7.9%	61.9%	21.1%	16.7%	63.6%	11.5%	3.1%	7.2%	56.1%
2021	HC	DET	31.4%	68.9%	3.5%	12.5%	—	—	53.3%	10.0%	55.3%	23.8%	20.1%	58.1%	11.3%	0.7%	9.5%	59.2%

Tendencies

PercentilesGraph

Year	Role	Team	Plays/G	No-Huddle%	Plays/G OEX	Low PC%	Avg SFP	Called Pass%	Called Pass OEX	4th Go%	2pt%	Blowout CP%	Blownout CP%
2025	HC	DET	61.8	6.1%	-0.5	31.2%	32.2	59.4%	-4.6%	26.0%	2.2%	34.7%	93.0%
2024	HC	DET	64.5	3.6%	0.5	25.7%	30.6	54.3%	-3.5%	31.7%	3.8%	45.3%	97.0%
2023	HC	DET	65.4	5.2%	0.1	20.5%	30.0	57.7%	-3.7%	26.9%	8.2%	38.0%	83.8%
2022	HC	DET	63.3	4.8%	0.3	22.0%	29.6	58.0%	-1.9%	29.5%	8.9%	41.7%	91.9%
2021	HC	DET	61.8	6.2%	-0.3	27.9%	28.9	60.9%	-5.3%	25.7%	4.2%	—	84.8%

XFP Summary

PercentilesGraph

Season	Role	Team	Type	GP	XFP	FP	XFP/G	FP/G	OEX%	% XFP	% FP	RZ XFP/G	RZ FP/G	RZ OEX%	% RZ XFP	% RZ FP
2025	Head Coach	DET	QB Pass	17	227.8	296.6	13.4	17.4	+30.2%	—	—	4.9	6.6	+35.5%	—	—
2025	Head Coach	DET	QB Rush	7	6.1	1.4	0.9	0.2	-77.1%	0.6%	0.1%	0.1	0.0	-52.9%	0.1%	0.1%
2025	Head Coach	DET	RB Rush	17	265.2	317.8	15.6	18.7	+19.8%	25.9%	26.8%	6.4	6.7	+4.3%	36.8%	33.5%
2025	Head Coach	DET	RB Rec	17	137.2	161.3	8.1	9.5	+17.6%	13.4%	13.6%	1.6	2.8	+73.5%	9.4%	14.2%
2025	Head Coach	DET	WR/TE Rec	17	606.2	702.4	35.7	41.3	+15.9%	59.3%	59.2%	9.3	10.4	+12.4%	52.9%	52.0%
2025	Head Coach	DET	WR/TE Rush	9	8.2	4.0	0.9	0.4	-51.2%	0.8%	0.3%	0.3	0.1	-64.8%	0.8%	0.2%